Postdoctoral Researcher in Quantitative Marketing

School of Business and EconomicsHumboldt University BerlinSpandauer Str. 1, 10178 Berlin✉️ narine.yegoryan@hu-berlin.de

My research is on the intersection of quantitative marketing and behavioral economics. I study behavioral biases, especially consumer inattention, their impact on consumer behavior, and quantitative approaches to accommodating these. 

Since 2017, I have been a member of project A05 of the CRC Rationality and Competition, funded by the German Research Foundation (DFG). In this project, we study the effects of information transparency on behavioral biases and product choice. 

Recent Talks

American University of Armenia, Yerevan, Armenia, 2024

ISMS Marketing Science Conference 2023, Miami, USA

European Conference in Data Analysis (ECDA) 2022, Naples, Italy (Keynote)

EMAC Annual Conference 2022, Budapest, Hungary

EMAC Annual Conference 2021, virtual

Armenian Economic Association Annual Meeting 2021, virtual

AG Marketing Meeting GfKL 2020, virtual

ISMS Marketing Science Conference 2019, Rome, Italy